OBJECTIVE
Craft compelling, cohesive tones of voice for new and emerging brands and bring to life with copy across all touchpoints.

CREATIVE SKILLS
Copywriting, copyediting, brand voice guidelines, concept development, 360-campaigns, art direction, email, social, out of home, packaging, retail, UX, scriptwriting, new markets, category launches, cross-functional collaboration, pitching, copy management

TECHNICAL SKILLS
G-Suite, Figma, Asana, Zeplin

INTERESTS
Jelly (my dog, my child)
Yoga
Etymology
Beauty: a personal practice + a canonical study

EXPERIENCE
Freelance | Copy + Brand Work
Clients: CAVA, SOMOS, Neighborhood Goods, Recess, Beekman 1802, Feel Goods

Prose | Head of Copy
May 2022 to Present
- Bring new skincare category to life with 360 campaign for launch
- Revamp style guide to evolve brand voice and support product and category launches
- Email, UX, packaging, out of home, landing pages, social, TV and radio scripts

Square | Copy Lead
May 2021 to May 2022
- Shaped brand voice style guide for Retail vertical
- Email, UX, TV scripts, paid, web, out of home

sweetgreen | Manager of Brand Voice
May 2019 to Dec 2020
- Email, social, retail, out of home, paid, web
- Crafted comprehensive messaging flow for new markets, supporting 50+ store openings

MakeSpace | Copy Lead
July 2018 to May 2019
- Email, packaging, social, UX, and web

Plated | Sr. Copywriter
Jan 2016 to June 2018
- Email, packaging, retail, UX, social, out of home
- Developed all collateral for expansion of digital product into retail stores

HBC | Copywriter
Mar 2013 to Jan 2016
- Web, retail, print, and out of home for Saks 5th Avenue and Lord & Taylor

Bluefly | Copywriter
Sept 2012 to Mar 2013
- Product copy for web

Rue La La | Feature Writer
Oct 2011 to Aug 2012
- Web and email with a focus on product copy

EDUCATION
Wellesley College | Class of 2011
Bachelor of Arts in English & Cinema and Media Studies