Hi, I’m Erika.

I’m a brand + UX writer doing Jelly Things.

erika@jellythings.co
Los Angeles, CA

 

  • UX Writer on the Customer Journeys team, focused on Apple Music, iCloud, and Apple One

    Deliverables included push notifications, full sheets, banners, and other on-platform placements deployed to millions of users.

    Partners

    • Growth Marketing

    • Design

    • Product

    • Engineering

    • External agencies

    KPIs

    • Engagement

    • Conversion

    • Retention

    • Message optimization

  • Associate Creative Director on the Brand team

    Deliverables include OOH, TV, digital product, and organic + paid social.

    Partners

    • Design

    • Marketing

    • Product

    KPIs

    • Brand awareness

    • Acquisition

    • Conversion

    • Retention

    • Message optimization

  • Copy Director on the Brand team

    Deliverables included brand voice guidelines, 360 collateral for net-new skincare category, onboarding and checkout flows, consultation flow, emails, ads, social, video creative, scripts, and landing pages.

    Partners

    • Marketing

    • Design

    • Product

    • UX research

    • R&D

    KPIs

    • Brand and category awareness

    • Acquisition

    • Conversion

    • Retention

    • Message optimization

  • Manager of Brand Voice on the Brand team

    Deliverables included landing pages, emails, ads, social, CPG, retail, and brand voice guidelines.

    Partners

    • Marketing

    • Design

    • Product

    • Social

    • C-Suite

    KPIs

    • Brand awareness

    • Clicks and impressions

    • Acquisition

    • Retention

  • Copywriter and Content Designer on the Brand team

    Deliverables include landing pages, emails, ads, social, retail, CPG, and UX flows for CAVA app.

    Partners

    • Marketing

    • Design

    • Product

    KPIs

    • Brand awareness

    • Acquisition

    • Conversion
      Retention

    • Message optimization

  • Content Strategist and Copywriter on the Writing Strategy team

    Deliverables included landing pages, social, and merch.

    Partners

    • Founders

    • Strategy

    • Design

    • Product

    KPIs

    • Brand awareness

    • Acquisition

    • Conversion

  • Copy Lead and Content Strategist on the Brand team

    Deliverables included landing pages, social, packaging, email, and ads.

    Partners

    • Marketing

    • Design

    • Product

    • C-Suite

    KPIs

    • Brand awareness

    • Acquisition

    • Conversion

    • Retention

    • Message optimization

  • Copywriter and UX Writer on the Brand team

    Deliverables included landing pages, emails, ads, social, packaging, OOH, retail, and CPG.

    Partners

    • Design

    • Marketing

    • Product

    • Engineering

    • C-Suite

    KPIs

    • Brand awareness

    • Acquisition

    • Conversion

    • Retention

    • Churn

    • Message optimization

  • I wrote a love letter to my dog. She can’t read it, but she can feel it.