UX writer on the Customer Journeys team, focused on Apple Music, iCloud, and Apple One

Deliverables include push notifications, full sheets, banners, and other on-platform placements deployed to millions of users.

Partners

• Growth Marketing

• Design

• Product

• Engineering

• External agencies

KPIs

• Engagement

• Conversion

• Retention

• Message optimization

Copywriter and content strategist on the Brand Creative team

Deliverables include emails, ads, scripts, and video creative.

Partners

• Design

• Marketing

• Product

KPIs

• Brand awareness

• Acquisition

• Conversion

• Retention

• Message optimization

Copy director and content designer on the Brand Creative team

Deliverables include brand voice guidelines, 360 collateral for net-new skincare category, onboarding and checkout flows, consultation flow, emails, ads, social, video creative, scripts, and landing pages.

Partners

• Marketing

• Design

• Product

• UX research

• R&D

KPIs

• Brand and category awareness

• Acquisition

• Conversion

• Retention

• Message optimization

Manager of brand voice on the Brand Creative team

Deliverables include landing pages, emails, ads, social, CPG, retail, and brand voice guidelines.

Partners

• Marketing

• Design

• Product

• Social

• C-Suite

KPIs

• Brand awareness

• Clicks and impressions

• Acquisition

• Retention

Copywriter and content designer on the Brand Creative team

Deliverables include landing pages, emails, ads, social, retail, CPG, and UX flows for CAVA app.

Partners

• Marketing

• Design

• Product

KPIs

• Brand awareness

• Acquisition

• Conversion
  Retention

• Message optimization

Content strategist and copywriter on the Writing Strategy team

Deliverables include landing pages, social, and merch.

Partners

• Founders

• Strategy

• Design

• Product

KPIs

• Brand awareness

• Acquisition

• Conversion

Copy lead and content strategist on the Brand Creative team

Deliverables include landing pages, social, packaging, email, and ads.

Partners

• Marketing

• Design

• Product

• C-Suite

KPIs

• Brand awareness

• Acquisition

• Conversion

• Retention

• Message optimization

Copywriter and UX writer on the Brand Creative team

Deliverables include landing pages, emails, ads, social, packaging, OOH, retail, and CPG.

Partners

• Design

• Marketing

• Product

• Engineering

• C-Suite

KPIs

• Brand awareness

• Acquisition

• Conversion

• Retention

• Churn

• Message optimization

I wrote a love letter to my dog. She can’t read it, but she can feel it.